Boat Rocker Studios – the company behind all-new, hit Disney Junior show “Dino Ranch” – have secured several significant licensing deals, which will see a wide range of merchandise release for fans of the show.
The deals that have been made with third-party brands cover a wide range of consumer product categories, with everything from kid’s apparel, costumes, dinosaur toys, home décor, accessories, and even dinosaur watches.
New licenses include:
- Spirit Halloween (kids costumes and pet dress-up);
- Bentex Group/Dreamwave/HIS International (apparel, swimwear, outerwear);
- Komar Kids (sleepwear);
- Franco Manufacturing (bed, bath, beach); and
- Accutime (watches, clocks, cameras).
The show – one of the best dinosaur animate series for kids at the moment – is set on a dinosaur ranch as it follows the adventures of the Cassidy family. It was launched earlier this year, back in January. Since then, it has become somewhat of a phenomenon – this is best evidenced by the show’s official YouTube channel, which has over 10 million views since the show’s January 2021 launch.
“There has been a phenomenal response to Dino Ranch on Disney Junior where it has been the number one preschool U.S. cable show since its launch,” says Kate Schlomann, Boat Rocker Studio’s executive vice president of brand management and content marketing.
“It’s not just viewers that love the show, we have received an incredible reaction from both the broadcasting and licensing community and are delighted to team up with such a prestigious herd of licensees to provide our Rancheroos with a roar-some range of high-quality products across these key categories.”
Although Disney Junior has so far not renewed Dino Ranch for another season, things are certainly looking good, given the ramping up of licensing and merchandise on the horizon for young fans of the show.